Packaging is not just “packaging”

2023-08-18 14:34:23

1. Facilitate brand recognition

The first priority of packaging is to make it easy to identify the brand. No matter at any time, consumers will know it is your brand just by looking at it.

Example of practice:

Enlarged logo and brand name; unique package shape; unique color; unique lace

2. Clarify the reason for the purchase

We must always assume that the person who buys our products is an unfamiliar consumer. He does not understand your product, and he does not know why he should buy it. At this time, your packaging must take on this task, so that consumers can understand your product and provide sufficient consumption. Reasons for purchase, prompting consumers to purchase.

Example of practice:

Make the packaging transparent to better display the real product; recognizable sales pitch

3. Convenient product transportation

When making packaging, it is necessary to consider the portability during transportation and reduce the product storage and transportation space; safety, there are always unavoidable accidents during transportation, and we must consider this accident and solve this problem when packaging production. The ultimate goal is convenience. Product transportation, reducing transportation costs.

Example of practice:

Learn from other product packaging; solve through trial and error

4. It is convenient for consumers to consume

Packaging must consider the convenience of consumers. In order to facilitate consumption by consumers, packaging must consider several aspects: easy to carry, easy to install, and easy to use. For example, for our express box, the first reaction of many people is to look for scissors when they get the express, so Yitear Packaging Design Company designed a express box that can be opened by tearing to solve this trouble.

Example of practice:

From the standpoint of consumers, think about how consumers will use the product and in what scenarios

5. Highlighted on the shelf

To make the product have a strong appeal and stand out on the shelf, the packaging design must have shelf thinking. According to statistics, consumers generally spend 30 minutes shopping in supermarkets. During this period, they may look at 20,000 kinds of products, and many consumers may see these products on the shelves for the first time, so the packaging needs to stand out on the shelves and quickly attract consumers. consumer attention.

Example of practice:

The difference in color; the sense of display in a large area

6. Aesthetic function and value expression

Good-looking design itself is part of the value of the product, and you have bought it many times because of the beauty of the packaging!

Secondly, the packaging is also reflected in the value of the product. For example, consumers will think that the feel and texture of the bottle of Yuanqi Forest sparkling water are worthy of its high price. Consumers will judge the value of the brand through the texture of the packaging.

Example of practice:

Packaging with a sense of design; textured materials

In short,

The essence of packaging is to reduce marketing costs.

Packaging is not just “packaging”, but also a talking salesman.

Left Brain and Right Brain Exploration

The collision of sensibility and rationality

Grasp of Cognition and Aesthetics

Fusion of East and West

Definition of Demand and Supply

Business-Life Balance

Design and Strategy Empowerment

Use the power of design and strategy to enhance the commercial value of the entire brand.